I’m Hayden Bleasel, an Australian designer, engineer and founder.

I'm currently based in San Francisco and work on the Developer Experience team at Vercel, where I focus on creating tools, libraries and resources to help developers build better products.

My previous role was Chief Product Officer at Corellium, pioneers of an incredible Arm virtualisation platform. I moved to Delray Beach, Florida in 2021 to lead the Product, Design and Support teams in blurring the line between real and virtual for government agencies and enterprises. Corellium was acquired by Cellebrite in 2025.

Before that, I was Director of Jellypepper, an award-winning digital agency for disruptive startups. We worked with early stage tech companies in niche areas such as self-driving car tech, AI, biotech, crypto, drone delivery, cybersecurity and even orbital (outer space) logistics. Jellypepper was acquired by Raw Studio in 2024.

Earlier in my career, I was the Head of Product and Design at Spaceship (a leading Australian investing platform later acquired by eToro); contracted for R/GA and did a product design internship at Palantir in Palo Alto, California.

I've had the pleasure of working with open source organizations. You may have seen some of my work out there — I rebranded ESLint and redesigned the Node.js website. I've also been fortunate enough to work on a contracting basis with Australian Ethical, Canva, Clipchamp, Google, National Geographic, Nike, R/GA, Timberland, Toyota, Westfield and many more brilliant companies¹.

After hours, I'm exploring new ideas (particularly AI-native apps) and building open source software. If you like my OSS work, you can sponsor me. When I'm not coding, I love to travel and capture the beauty of nature and urban landscapes. I publish my individual clips on Instagram and my full-length videos on YouTube.